Privacy policy

Last updated: 29 July 2025

Diago Home manages this store and this website, including the data, content, features, tools, products and services, in order to offer you, the customer, a curated shopping experience (the "Services"). Diago Home is powered by Shopify technology, which allows us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services, or when you communicate with us by any other means. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used and disclosed, as set out in this Privacy Policy.

Personal information we collect or process

When we use the term "personal information", we mean any data that identifies you or that can reasonably be linked to you or to another person. Personal information does not include data collected anonymously or that has been de-identified so that it cannot identify you or reasonably be linked to you. We may collect or process the following categories of personal information — including inferences drawn from such information — depending on how you interact with the Services, where you live, and what applicable law permits or requires:

• Contact details, including your name, address, billing address, shipping address, phone number and email address.
• Financial information, including credit card, debit card and financial account numbers, payment card information, financial account details, transaction details, payment method, payment confirmation and other payment-related information.
• Account information, including your username, password, security questions, preferences and settings.
• Transaction information, including the items you view, add to your cart, save to your wish list or purchase, return, exchange or cancel, as well as your past transactions.
• Communications with us, including the information you provide when communicating with us, for example when submitting a customer service enquiry.
• Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage information, including information about your interaction with the Services, such as how and when you use or browse them.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or provide us with your personal information by any other means.
• Automatically through the Services, including information from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
• From our service providers, including when we engage them to enable certain technology or when they collect or process your personal information on our behalf.
• From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

• To provide, personalise and improve the Services. We use your personal information to provide the Services to you, including performing our contract with you, processing your payments, managing your orders, remembering your preferences and the items you are interested in, sending you account-related notifications, processing purchases, returns, exchanges and other transactions, creating, maintaining and managing your account, arranging shipping, facilitating returns and exchanges, enabling you to post reviews, and offering you a personalised shopping experience, such as recommending products related to your purchases. This may include using your personal information to personalise and improve the Services.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending commercial, advertising and promotional communications by email, text message or post, and showing you online advertisements for products or services on the Services themselves or on other websites, including based on items you have previously purchased, added to your cart, or other activity on the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate and take action against potentially fraudulent, illegal, dangerous or malicious activity, protect public safety, and secure our services. If you choose to use the Services and register an account, you are responsible for keeping your login credentials confidential. We strongly recommend that you do not share your username, password or other access details with anyone.
• Communicating with you. We use your personal information to provide customer service, respond to your requests, provide services effectively and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government authorities, to investigate or take part in civil discovery, potential or actual litigation or other adversarial legal proceedings, and to enforce or investigate potential breaches of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, in accordance with this Privacy Policy. Such circumstances may include:

• With Shopify, suppliers and other third parties who provide services on our behalf (for example, IT management, payment processing, data analytics, customer service, cloud storage, order management and shipping).
• With business and marketing partners to provide marketing services and show you advertising. For example, we use Shopify to support personalised advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to tell us not to share information about you for the purposes of personalised advertising and marketing based on your online activity across different merchants and websites.
• When you direct us, request us or otherwise consent to the disclosure of certain information to third parties, for example to ship products to you, or through the use of social media widgets or sign-in integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or insolvency proceedings, to comply with applicable legal obligations (including responding to subpoenas, search warrants or similar requests), to enforce the applicable Terms of Service or policies, and to protect or defend the Services, our rights, and the rights of our users and others.

Relationship with Shopify

The Services are hosted on Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify and with third parties which may be located in countries other than your own. In addition, to help protect, develop and improve our business, we use certain advanced Shopify features that incorporate data and information obtained from your interactions with our store, with other merchants and with the Shopify platform itself. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights over the use of that information for those purposes. For more information about how Shopify uses your personal information and the rights you may have, you can consult Shopify's Consumer Privacy Policy.

Third-party websites and links

The Services may include links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, we recommend reviewing their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of the information they contain. Information you provide in public or semi-public spaces — including information you share on third-party social media platforms — may also be visible to other users of the Services and to users of those third-party platforms, without limitation on its use by us or third parties. The inclusion of such links does not in itself imply any endorsement of the content of those platforms or of their owners or operators, unless expressly stated within the Services.

Children's data

The Services are not intended for use by minors, and we do not knowingly collect personal information from minors as defined by the applicable law of your jurisdiction. If you are the parent or legal guardian of a minor who has provided us with their personal information, you may contact us using the details below to request its deletion. As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as defined by applicable law) personal information of individuals under 16 years of age.

Security and retention of your information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee "absolute security". Information you send us may not be secure in transit. We recommend that you do not use unsecured channels to send us sensitive or confidential information.

How long we keep your personal information depends on several factors, such as the need to maintain your account, provide the Services to you, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances and, in some cases, we may lawfully decline your request.

• Right of access. You may have the right to request access to the personal information we hold about you.
• Right of erasure. You may have the right to request that we delete the personal information we hold about you.
• Right of rectification. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Managing communication preferences. We may send you promotional emails, and you can opt out of receiving them at any time using the unsubscribe option shown in our emails. If you opt out, we may still send you non-promotional emails, such as those relating to your account or your orders.

If you live in the United Kingdom or the European Economic Area (EEA), and subject to the exceptions and limitations provided by local law, you may exercise the following rights in addition to those listed above:

• Objection to processing and restriction of processing: you may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.
• Withdrawal of consent: where the processing of your personal information is based on your consent, you have the right to withdraw it. Withdrawing your consent will not affect the lawfulness of processing carried out on the basis of your consent before its withdrawal.

You may exercise any of these rights where indicated within the Services or by contacting us using the contact details provided below. For more information about how Shopify uses your personal information and the rights you may have — including in relation to data processed by Shopify — you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorised agent to submit requests on your behalf. Before accepting a request from an agent, we will require proof that you have authorised them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request within a reasonable timeframe, as required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the details below, or to lodge a complaint with your local data protection authority.

International transfers

Please note that we may transfer, store and process your personal information outside the country in which you live.

If we transfer your personal information outside the European Economic Area (EEA) or the United Kingdom, we will rely on recognised transfer mechanisms, such as the European Commission's Standard Contractual Clauses (SCCs) or any equivalent contract issued by the competent UK authority, as applicable, unless the transfer is to a country recognised as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for operational, legal or regulatory reasons. We will publish the updated version on this website, update the "Last updated" date, and give notice of changes as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please email us at [email protected] or contact us at Calle de Víctor de la Serna 42, Madrid, 28016, Spain. For the purposes of applicable data protection law, we are the data controller of your personal information.

This is a courtesy translation. In the event of any discrepancy, the Spanish version shall prevail.